SEO Optimization  SEO Optimization

Search Engine Optimization is the process of improving the organic ranking of a website with leading search engines.

Website Optimization

The two main factors considered by search engines when ranking websites are the placement of keywords in unique content on the site and the number of links to a website. Other important factors include link quality, internal site linking structure and the site's age

Professional SEO firms like Submit Express help to improve search engine rankings for their clients by modifying their websites to better reflect what search engines are looking for. In addition, a firm grasp of client industries and website configurations allows us to provide effective customized solutions and deliver long-term results. The tools we use during the process of website optimization include.

Content Optimization

Unique, well-written and optimized content is critical to search engine marketing success. Submit Express's content writers painstakingly craft informative and highly relevant content for your target audience while maintaining keyword densities and page lengths that satisfy the rules of search engine algorithms.

Internal Linking Structure Optimization

Developing a clear, easy-to-follow internal linking structure allows search engines to quickly find the internal links on your page. This maximizes the value from your link-building campaign.

Meta Data Optimization

Meta tags and descriptions work in conjunction with website content to boost rankings for selected keywords on a page.

HTML Code Optimization

Submit Express uses the latest HTML development tools to ensure that the coding on your website is free from errors which can impact your rankings.

URL Optimization

Having the proper URLs will make your page friendlier to search engines. Submit Express will ensure that your site is using the best URLs possible.

Sitemap Building and Submitting to Search Engines

Submit Express creates sitemaps, which allow search engines to find your content more easily. We also submit these sitemaps to the leading search engines.

Website Design Optimization

Graphics and layout impact your site’s SEO potential along with creating a pleasing visual look for visitors. Submit Express can work with you to develop an optimal website design.

Link Building

Graphics and layout impact your site’s SEO potential along with creating a pleasing visual look for visitors. Submit Express can work with you to develop an optimal website designLink building is the process of gaining high-quality inbound links pointing to your website. This is an important practice because search engines use link popularity -- the measure of the quality and quantity of links pointing to a site -- as a crucial external factor in ranking. However, not all links are equal. For example, to indentify quality links and determine an individual page’s value, Google uses an algorithm called PageRank. Along with analyzing the number of links to a website, PageRank also considers the quality of the page that links to a website.

 SEO Optimization  Digital Marketing

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

 SEO Optimization  Keyword Research

Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords/, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expanded on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Adwords Keyword Planner, which offer thesaurus and alternative keyword suggestions.

Usually, the various search engines provide their keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20-25% of searches are very specific long tail keywords entered into Google every single day it’s easy to rank said keywords, so much time as you have a right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.

The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non-obvious to the given input keyword.[1] Process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to pick the most relevant keywords. It is good practice to pick keywords that have little competition and a high number of searches. A Little game makes it easier to achieve higher rank in search engines, and high numbers of searches guarantees that the keyword attracts web traffic. The downside of this practice is that usually keywords that have little competition get fewer§ searches, while those searched millions of times a month are difficult to rank for.[2] There are three essential concepts to consider when conducting a keyword research. Good keywords are related to the theme of the website. Search engine algorithm has the right to ban or exclude from search results sites whose content is not relevant to the keyword.[3] Good Keyword that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches generate no traffic and therefore are useless for SEO.

Features of AdWords Keyword Planner:
  • Get traffic estimates for the keyword.
  • Generate new keywords by combining different keyword lists.
  • Create new keyword variations based on primary keyword.
  • Provides Keywords used for websites - This is useful for you to do competitive analysis.
Limitations of AdWords Keyword Planner:
  • Hides long tail keywords data as the tool is made for Adwords and not for SEO purposes.
  • Keywords generated by the device may not produce good results as the tool is targeted towards advertisers and not SEO.
 SEO Optimization  Website Analysis

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Web Analytics Process
  • Collection of data: This stage is the collection of the basic, elementary data. Usually, this data is counts of things. The objective of this stage is to gather the data.

  • Processing of data into information: This stage usually take counts and make them ratios, although there still may be some counts. The objective of this stage is to take the data and conform it into information, specifically metrics. Developing KPI: This stage focuses on using the ratios (and counts) and infusing them with business strategies, referred to as Key Performance Indicators (KPI). Many times, KPIs deal with conversion aspects, but not always. It depends on the organization.

  • Formulating online strategy: This stage is concerned with the online goals, objectives, and standards for the organization or business. These strategies are usually related to making money, saving money, or increasing marketshare.

Each stage impacts or can impact (i.e., drives) the stage preceding or following it. So, sometimes the data that is available for collection impacts the online strategy. Other times, the online strategy affects the data collected.

Web analytics technologies

There are at least two categories of web analytics; off-site and on-site web analytics.

  • Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

  • On-site web analytics, the most common, measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign's audience response. Google Analytics is the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.

Historically, web analytics has been used to refer to on-site visitor measurement. However, this meaning has become blurred, mainly because vendors are producing tools that span both categories. Many different vendors provide on-site web analytics software and services. There are two main technical ways of collecting the data. The first and traditional method, server log file analysis, reads the logfiles in which the web server records file requests by browsers. The second method, page tagging, uses JavaScript embedded in the webpage to make image requests to a third-party analytics-dedicated server, whenever a webpage is rendered by a web browser or, if desired, when a mouse click occurs. Both collect data that can be processed to produce web traffic reports.

 SEO Optimization  (PR) Public Relation

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web/ Internet.

PR and the World of Business

The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, the firms have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall operation in the best light possible. A positive public image helps create a strong relationship with the customers which in turn increases the sales.

PR Tools and Techniques

PR specialists and firms use a number of tools and techniques to boost their clients’ public image and help them form a meaningful relationship with the target audience. To achieve that, they use tools such as news releases and statements for media, newsletters, organisation and participation at public events conferences, conventions, awards, etc.. PR specialists of course also utilise the Internet tools such as social media networks and blogs. Through the mentioned tools, PR specialists give the target audience a better insight into their clients’ activities and products/services as well as increase publicity.

How Can PR Boost Your Business

In today’s world, publicity is everything of course along quality service or product. There is a fierce competition in just about every sector, while the consumers typically decide for brands they are familiar with and which they trust. In order to earn the consumers’ trust, companies rely heavily on marketing strategists but they also rely heavily on PR specialists.

PR Much More than Just Promotion

Unlike marketing which is focused on promotion of the company’s products or service, PR is primarily focused on communication with the public, e.g. the potential buyers and the media. By communicating relevant information about the company and of course its products/service, PR specialists also help in the promotion of the business. But above all, they create a positive public image and establish a relationship with the target audience and media. That way they gradually earn the consumers’ trust which as mentioned earlier, has a major influence on their decisions including the product/service they choose from the many available. Besides attracting public attention and helping establish a good reputation which directly influences the sales.

Now imagine the consumers choosing between a brand from which they have heard only the best and your company. Most of them will not take any chances and choose more respected company instead. And you cannot really blame them because you would probably do the same if you were in their shoes. Therefore it is not a good idea to leave the public wondering about the truth whatever it is and this is where a PR specialist steps in.

Utilising PR Services

Large firms typically have their own PR departments. This is without a doubt the best way to utilise PR services because the PR specialists can focus on your needs alone. Having own PR department and keep full time PR specialists, however, is usually too expensive for small to medium sized companies. In order to benefit from PR services without jeopardising their budget, small to medium sized companies can hire a PR firm or freelance PR specialist for a limited time and job.

 SEO Optimization  Digital Signature

Welcome to e-Digital Signature, a highly professional company providing IT products & services. We formed this company to serve Digital signature certificates to several clients. In our team, we are having experienced and disciplined founders, surveyors, executives, and fully dedicated professionals for pre as well as post sale report. From us, you can obtain all kinds of Digital Signature Certificates (DSC) like Class 3, Class 2, DGFT. We are capable to provide you Class3 DSC for e-Ticketing, Trademark / Patent filing, e-Tendering, and e-Procurement. Class 2 DSC can be obtained for ROC/MCA Forms filing, Income Tax Returns filing, Form 16/16A Signing, and DGFT Digital Signature Importers-Exporters. Apart from these, also we are providing Tally.ERP Accounting Software, component Implementation, Payment Gateway for Websites and e-Tendering Solutions like Vendor Registration, Tender Download & Upload. e-Digital Signature provides top quality and effective services. We are Solapur based company started earlier . Many individuals, companies, MNCs, chartered accountants, directors and many more can obtain Digital Signature Certificates from us. The main aim of our services is that to ensure that the customers can enjoy safe and secure transactions through internet with their unique identity. Because of are reliable and trustworthy services we have been able to build a strong partner network in PAN India basis. For our products and services , we keep on looking authentic individuals and organizational partners. Digital signature helps in ensuring the safety and security of transactions taking place through internet. So, if you want to get your DSC issued contact us as soon as possible. We would be glad to serve you. e-Digital Signature is currently services in big cities which are Delhi, Mumbai, Bangalore, Chandigarh, Mohali, Lucknow, Guhawahti , Kanpur , Kerala, Varanasi, Gurgaon, Faridabad, Ghaziabad, Noida, Thane, Kolkatta, Noida, Greater Noida, Faridabad, Gurgaon, Ghaziabad, Pune, Kerala, Dehradun, Bokaro, Calicut, Kozhikode, New Delhi, Surat, Vizag, Orissa, Bhopal , Navi Mumbai, Vadodra, Bhopal and right now its in solapur with Vikram Analytics

eToken is a fully portable USB device the size of an average house key that can be used to generate and provide secure storage for passwords, digital certificates, secure authentication, digital signing and encryption. eToken is based on Smartcard technology but requires no special readers.

Website Optimization

The two main factors considered by search engines when ranking websites are the placement of keywords in unique content on the site and the number of links to a website. Other important factors include link quality, internal site linking structure and the site's age

Professional SEO firms like Submit Express help to improve search engine rankings for their clients by modifying their websites to better reflect what search engines are looking for. In addition, a firm grasp of client industries and website configurations allows us to provide effective customized solutions and deliver long-term results. The tools we use during the process of website optimization include.

Content Optimization

Unique, well-written and optimized content is critical to search engine marketing success. Submit Express's content writers painstakingly craft informative and highly relevant content for your target audience while maintaining keyword densities and page lengths that satisfy the rules of search engine algorithms.

Internal Linking Structure Optimization

Developing a clear, easy-to-follow internal linking structure allows search engines to quickly find the internal links on your page. This maximizes the value from your link-building campaign.

 SEO Optimization  Marketing
SMS Marketing

Text message marketing is a great tool for reaching customers instantly, but done incorrectly, it can send your subscribers straight to the "opt out" button. One of the most important rules of text message marketing is that all businesses must first gain permission from customers to contact them via text. Failing to do so can damage your brand and result in some hefty legal fees.

  • Send out a weekly text message tip:

    This is my personal favorite. A simple weekly "text tip" keeps you in front of your prospects while providing value and paving the way for other types of text messaging.

  • Send out flash texts about unpublished sales:

    Want to build exclusivity into your marketing? Flash sales announced only via text message are a great way to make your customers feel special and build excitement around your text message marketing.

  • Send out order confirmation or update text messages:

    Anytime your customers place an order or complete a new purchase, you can send a text message confirming the purchase and/or updating the customer on the order status.

  • Send out text reminders for appointments:

    If you're a doctor, dentist, lawyer, consultant, or anyone who makes appointments (and relies upon people showing up to those appointments) text message reminders are an excellent way to increase your appointment conversion rates.

Email Marketing

Email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Email marketing can be carried out through different types of emails:

1)Transactional emails.
2) Direct emails.
3) Mobile email marketing.

Bulk calling

Voice Call enables you to communicate with your customers by calling their Mobile/Landphone numbers anywhere in India with a pre-recorded voice message through a fully automated Online System. Voice Calls are completely automated process hence no operators or dialer is need to process the call, once the system is set with your pre-recorded message and contact list through our user friendly online control panel then our system will start calling the recipients and plays your pre-recorded voice message. Bulk Voice Call Campaign is widely used for Lead generation, Event Notifications, Political Campaign Promotions, Voter Registration, Vote Reminders, Fund Raising, Service Reminders, Product Promotions, Announcements, Give reminders like EMI, Insurance premium, Event Notification , Marketing Products & Services, Meeting alerts, Wake Up Calls, Stock Alerts, Medicine Reminders etc

 SEO Optimization  Pay-Per-Click

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.